Case Study

ICCA 2025: 100 Years of Lahore Cinema

Conference identity, a 56-page Book of Abstracts and on-campus branding for the 1st International Conference on Creative Arts (ICCA) at the University of the Punjab, celebrating 100 years of cinema in Lahore with the British Council.

01. The Challenge

The College of Art & Design at the University of the Punjab hosted its 1st International Conference on Creative Arts (ICCA) in partnership with the British Council, themed “Celebrating 100 Years of Cinema in Lahore”. The conference needed an identity that honoured Lahore’s film heritage, a Book of Abstracts for international and national speakers, and branding that would carry the theme across the campus for three days.

02. The Solution

We created the “100 Years of Lahore Cinema” mark, turning the 100 into a film reel with a sunflower, and built a warm, cinematic visual system around it. That system shaped the cover artwork, the 56-page Book of Abstracts with messages, speaker profiles and abstracts, campus banners, wall graphics, the stage backdrop, standees and event merchandise from tote bags and lanyards to shields, organizer cards and the celebration cake.

03. The Result

From 27 to 29 January 2025, ICCA ran with one consistent look on every surface, from the printed catalogue in guests’ hands to the banners across the campus. The identity gave the university and its partners a memorable, shareable theme for the centenary of Lahore cinema.

ClientCollege of Art & Design, University of the Punjab

EventICCA 2025 · 27–29 January 2025, Lahore

DeliverablesConference identity, Book of Abstracts, event branding

PartnersBritish Council · Powered by Geo

Conference identity

A century of Lahore cinema in one mark

The 1st International Conference on Creative Arts celebrated 100 years of cinema in Lahore, counting from 1924. The logo turns the “100” into a film reel and pairs it with a sunflower, a nod to growth and to the city’s film heritage, and the cover artwork carries the same story onto print.

Book of Abstracts

A 56-page catalogue for speakers and guests

We designed the full Book of Abstracts: welcome messages from university leadership and partners, international and national speaker profiles, the research abstracts and a cinema collage on the back cover, all in one consistent layout system.

ICCA 2025 Book of Abstracts open spread mockup

On campus

Branding that welcomed every guest

Banners, wall graphics, a stage backdrop and standees carried the identity across the campus for all three conference days. These photos were taken on site on 28 and 29 January 2025.

ICCA 2025 conference banners on the University of the Punjab campus

ICCA 100 Years of Lahore Cinema branding on campus wall

Event merchandise

Small touches, one consistent look

Tote bags, lanyards, organizer cards, commemorative shields and even the celebration cake followed the same colours and mark, so every item felt part of the conference.