Case Study

Dermaesthetix Clinic Website Redesign

A new website for Dermaesthetix, a women-only skin and aesthetics clinic in West Bromwich, UK. We redesigned the site in WordPress with a page for every treatment, clear booking calls to action and the clinic’s own teal brand colours, with SEO and AI-search foundations built in.

01. The Challenge

The clinic’s previous website was built on a simple site builder with very little content. There were no individual treatment pages and few details to help visitors choose a treatment and book with confidence.

02. The Solution

We kept the clinic’s teal colours and familiar lettering, then rebuilt the site in WordPress. Treatments are grouped clearly, each one has its own page, and booking and WhatsApp buttons appear throughout. Page titles, headings and structured data were planned for search engines and AI search.

03. The Result

Dermaesthetix now has a website with 22 dedicated treatment pages, consistent booking calls to action on every page and an SEO-ready structure that the clinic can keep up to date.

ClientDermaesthetix, West Bromwich, UK

IndustrySkin & aesthetics clinic

ScopeWebsite redesign · 22 treatment pages

PlatformWordPress

Home page

A calm, clinical first impression

A full-width hero, the clinic’s teal colours and clear calls to book a consultation, so visitors know straight away what the clinic offers and how to start.

Dermaesthetix website home page on desktop

Treatments

Every treatment gets its own page

Facials, laser, injectables and more are organised into clear groups, with a dedicated page for each of the 22 treatments so clients can read about the one they want before booking.

Popular treatments section of the Dermaesthetix website

Mobile and trust

Designed for phones first

Most visitors arrive on a phone, so booking, WhatsApp and treatment links stay within thumb reach, alongside the reasons clients choose the clinic.

22 Dedicated treatment pages, from facials and laser to injectables.

27 Pages in total, including treatments, about, reviews and contact.

2 Ways to book from every page: online booking and WhatsApp.

Chat on WhatsApp