Complitrac Brand Identity

We started by asking about the product, its users and the launch date, then built on the founder’s own idea of a “C” combining a check mark and clock hands. We explored five logo concepts and refined the winner into a segmented progress ring with a bold check mark, under the promise “Track. Alert. Comply.” A deep sapphire and classic red palette gives the brand authority and urgency. When the team found the logo typeface needed a paid licence, we kept it only inside the logo artwork and moved all other communication to Montserrat, a free font the whole team can use. Everything was documented in a 35-page brand style guide and applied to stationery, file covers, merchandise and the JobTracker dashboard, across three milestones in about four weeks.