Case Study

TechLancerr Summit 2023 Branding

Event identity, 80+ social media posts, invitations, flexes and stationery for TechLancerr Summit 2023, the IUB Freelancing Promotion Society’s flagship event on tech in freelancing at The Islamia University of Bahawalpur.

TechLancerr Summit poster collage

01.

The Challenge

The IUB Freelancing Promotion Society at The Islamia University of Bahawalpur organised TechLancerr Summit, a flagship event themed “Tech in Freelancing” to connect students with industry speakers, sponsors and freelancing opportunities in South Punjab. The event needed a complete identity and a large, fast-moving campaign covering speakers, advisors, sponsors, workshops and the event day itself.

02.

The Solution

We designed the TechLancerr Summit logo, a green gradient colour palette and geometric brand shapes, then built reusable templates for every type of announcement. The system covered save-the-date and event posts, more than 80 guest speaker posts, advisor and success story posts, workshop posters, sponsor posts, invitation cards, organiser ID cards, file covers, social media covers and large welcome flexes for the venue.

03.

The Result

From the first announcement to the event day on 27 December 2023, TechLancerr Summit looked like one consistent, professional brand online and on campus, giving the organisers, speakers and 20+ sponsors and partners materials they were proud to share.

ClientIUB Freelancing Promotion Society
EventTechLancerr Summit · 27 December 2023
VenueThe Islamia University of Bahawalpur
DeliverablesEvent identity, social media, print & event branding
Event identity

A fresh, tech-forward look for freelancing

TechLancerr Summit was organised by the IUB Freelancing Promotion Society under the Directorate of Students Affairs, with the theme “Tech in Freelancing”. We created the logo, a green gradient colour system and a set of geometric shapes that made every piece of the event instantly recognisable.

TechLancerr Summit logo with colour palette
TechLancerr Summit logo mockup
TechLancerr Summit brand colours
Social media campaign

80+ posts that built the buzz

From the save-the-date and mega event announcement to speaker, advisor, sponsor and success story posts, we designed a consistent campaign with more than 80 guest speaker posts alone, all using the same templates, colours and sponsor bar.

TechLancerr Summit save the date post
TechLancerr Summit mega event announcement post
TechLancerr Summit guest speaker post
TechLancerr Summit advisor poster
TechLancerr Summit success story post
TechLancerr Summit UI/UX workshop poster
TechLancerr Summit real estate workshop poster
Graphisco Creative Studio brand design sponsor post
TechLancerr Summit Facebook page cover
Print & stationery

Invitations, ID cards and files

Formal invitation cards for the Vice Chancellor and guests, organiser ID cards and file covers carried the same identity into every official touchpoint.

TechLancerr Summit Vice Chancellor invitation card
TechLancerr Summit organizer ID cards
TechLancerr Summit file cover mockup
TechLancerr Summit poster collage
Event branding

Welcoming every guest on the day

Large-format flexes welcomed the honourable guests and introduced the speakers, advisors and sponsors at the venue, so the online campaign and the event day looked like one brand.

TechLancerr Summit guests panaflex
TechLancerr Summit welcome flex for honourable guests

80+

Guest speaker posts designed on one consistent template.

20+

Sponsor and partner logos placed across the campaign.

1

Complete identity for online, print and on-campus branding.

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