Case Study

Complitrac Brand Identity

A complete brand identity for Complitrac, a US-based SaaS startup whose JobTracker software automates SLA tracking for the restoration industry. We created the logo, a 35-page brand style guide, stationery, merchandise and UI assets around one clear promise: Track. Alert. Comply.

Complitrac brand style guide cover

01.

The Challenge

Complitrac is a US-based SaaS startup, founded by a father-and-son team, preparing to launch JobTracker: software that automatically tracks, monitors and alerts on SLA compliance for restoration companies, TPAs, contractors and insurance carriers. The founder came to us before launch with a short brief: a new logo, a colour scheme, logo versions for social posts and merchandise, and a complete brand guide, delivered quickly. The brand had to feel trustworthy to insurers and corporate partners, still feel human and family-driven, and work everywhere from a software dashboard to printed forms and team merchandise.

02.

The Solution

We started by asking about the product, its users and the launch date, then built on the founder’s own idea of a “C” combining a check mark and clock hands. We explored five logo concepts and refined the winner into a segmented progress ring with a bold check mark, under the promise “Track. Alert. Comply.” A deep sapphire and classic red palette gives the brand authority and urgency. When the team found the logo typeface needed a paid licence, we kept it only inside the logo artwork and moved all other communication to Montserrat, a free font the whole team can use. Everything was documented in a 35-page brand style guide and applied to stationery, file covers, merchandise and the JobTracker dashboard, across three milestones in about four weeks.

03.

The Result

Complitrac now has a complete, consistent brand system its own team can use with confidence: production-ready logo files (AI, EPS, SVG and PNG), a standalone brand guide, and ready-to-use stationery and merchandise designs. The client rated the project 5.0 out of 5 on Upwork, noting that every change or tweak was handled with grace and understanding.

ClientComplitrac (JobTracker), USA
IndustrySaaS · Restoration compliance
TimelineAbout 4 weeks, 3 milestones
PlatformUpwork · 5.0 rating
The brand mark

A logo that tracks time and confirms compliance

A segmented progress ring stands for time being tracked, and the bold check mark stands for a deadline met. It grew from the client’s own idea of a “C” with a check mark and clock hands, refined across five concepts.

Complitrac logo, primary and secondary versions
Identity system

Colour, type and pattern that work everywhere

Deep sapphire and classic red give the brand authority and urgency. Montserrat keeps every document consistent and easy for the client’s team to use.

Complitrac brand identity sheet
Complitrac brand guide: primary colours
Brand style guide

A 35-page guide the team can follow on its own

Logo usage, co-branding, colour, typography, voice and tone, patterns and UI icons, all documented in one clear reference for designers, developers and partners.

Complitrac brand style guide cover
Complitrac brand guide: logo construction
Complitrac brand guide: typography
Complitrac UI icons and app mockups
Stationery & product

From letterheads to the JobTracker dashboard

The system carries into business cards, letterheads, envelopes and file folders, and into the look of the JobTracker software itself.

Complitrac stationery set
Complitrac file folder design
Complitrac JobTracker dashboard UI
Merchandise

Brand moments for the team and industry events

Shirts, caps, mugs, cups, bottles, tote bags, notebooks, lanyards and phone cases, ready for launch events and the team’s everyday use.

Complitrac branded t-shirt and cap
Complitrac branded coffee cups
Complitrac branded mug
Complitrac branded notebook
Complitrac branded tote bag
Complitrac branded lanyard
Complitrac branded water bottle
Complitrac branded phone case
★★★★★
5.0 client review on Upwork
“Hamid was excellent. He was able to create many marketing and graphic design deliverables in a timely manner. Every request for a change or tweak was met with grace and understanding. We were very happy with Hamid’s work.”
Jason McLaughlin · CEO, Complitrac

5.0

Upwork client rating, with praise for speed and easy revisions.

35

Page brand style guide covering logo, colour, typography, voice and UI.

3

Milestones delivered in about four weeks, from logo to merchandise.

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